Organizations need people to be leaders at what level?

For a frequently purchased new product, the seller estimates repeat sales as well as first-time sales. A high rate of repeat purchasing means customers ________

A) value price more than differentiation B) do not support innovation on brands C) value differentiation more than price D) prefer personalized products rather than standard ones E) are satisfied with the product

As a company seeks to establish a category membership designation, how does the company approach points-of-difference? What is done first?

What will be an ideal response?