Which of the following is NOT true as it regards on-site, instructor-led training?
A) The classroom setting is easily replicated online.
B) The instructor may deliver a great deal of information in a relatively short time.
C) A charismatic instructor may excite the students to want to learn.
D) The classroom setting allows for real-time discussion.
Answer: A
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Which message execution style involves presenting survey data indicating that a brand is better than other brands?
A) scientific evidence B) testimonial evidence C) endorsement D) technical expertise E) slice of life
Warning signals for the practitioner to look out for are_____
a. superficial commitment to change b. level of power to influence change c. being used as a weapon for one member of the client organization against another d. all of the above e. none of the above