List the steps for using the event decomposition technique
1 . Identify external events
2 . Name a use case for each external event
3 . Identify temporal events
4 . Name a use case for each temporal event
5 . Identify state events
6 . Name a use case for each state event
7 . Remove and perfect technology assumption events
Business
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________ refers to an extraneous variable attributable to changes in the test units themselves that occur with the passage of time
A) Mortality B) Interactive testing effect C) Maturation D) Main testing effect
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Which message execution style involves presenting survey data indicating that a brand is better than other brands?
A) scientific evidence B) testimonial evidence C) endorsement D) technical expertise E) slice of life
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