When measuring the strength of consumers’ beliefs about the benefits of drinking orange juice fortified with calcium, John decides to use a bipolar scale running from -3 to 3. What is one potential benefit of using this scale?
a. participants can score beliefs they do not have as zero which will take them out of the equation
b. the scores are easier to tabulate
c. participants have more response options
d. negative values have a high correlational effects
a. participants can score beliefs they do not have as zero which will take them out of the equation
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According to the authors of Built to Last: Successful Habits of Visionary Companies, one thing that enduring, successful companies have in common is ________
A) an innovative employee orientation program B) a set of clear, strongly held core values C) a set of clearly articulated rules and regulations D) business savvy E) a generous 401-K benefits plan
It is important for a journalist to read every word of every story in a newspaper
Indicate whether the statement is true or false