In order to work with cooperating brokers who will act as sub agents of the principal, a broker must have approval from the:

Which of the following is the type of production illustrated in the automobile industry?

A) customized production B) rationalized production C) job production D) craft production

When seeking management approval for a campaign, it's wise to refer to such statements as "promoting a specific service" or "launching a new product," which are examples of:

A) advertising goals. B) marketing goals. C) public relations objectives. D) sales promotion objectives. E) integrated communications goals.