Lemony Inc sells its popular bottled lemonade — the company's only product — in various geographic locations through tie-ups and agreements with retailers
Each location is represented by two salespersons, one of whom serves current customers while the other finds new ones. Which of the following sales-force structures has most likely been combined to form the complex sales-force structure at Lemony Inc?
A) market and territorial
B) market and customer
C) product and territorial
D) market and product
E) geographical and product
A
Business
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Customer relationship management (CRM) emphasizes the relationship of the customer to the salesperson
a. true b. false
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________ refers to a practice in which salespeople drop in unannounced on various offices
A) Hybrid selling B) Niche marketing C) Cold calling D) Value selling E) Direct marketing
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