What does the convenience product marketing strategy include?
a. higher than ordinary prices
b. few retail outlets other than convenience stores
c. wide distribution of the product
d. heavy advertising
Ans: c. wide distribution of the product
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A grocery chain is considering the installation of a set of 4 self-checkout lanes. The new self-checkout lane setup will replace 2 old cashier lanes that were staffed by a cashier and bagger on each lane
One cashier mans all 4 self-checkouts (answering questions, checking for un-scanned items, taking coupons, etc). Checkout on the new lanes takes 2 minutes (customers bag their own orders) while checkout with the old lanes took only 45 seconds. In addition, the electricity costs for both setups are $0.05 per checkout while bagging (material) costs are $0.10 per checkout with the old system and $0.15 for the new system. The new lanes also require $100/shift in capital costs. Assume that the lanes are always in use for 8 hours per day (1 shift) and that a worker makes $10/hour. (a) How many checkouts did the old system provide in a shift? (b) How many checkouts does the new system provide? (c) What is the multifactor productivity for each system?
________ uses multiple carrier signals at different frequencies, sending some of
the bits on each channel. A. FWD B. DMT C. WDM D. TDM