Fred Gray, president of Gray Golf Supplies dreads having to develop sales forecasts for the upcoming fiscal year. For one thing, sales of golf supplies have been somewhat volatile during the last few years. Furthermore, his sales managers and marketing manager argued for hours last year over how the sales forecast should be done without any apparent benefit to the final forecast. This year Gray would like to avoid such a confrontation by using objective forecasting techniques. His company, however, has no one with the required technical skill. What should he do?

A. Go ahead and use the moving average approach because it requires little technical skill
B. Continue to use the same technique used before and counsel his managers about the importance of compromise
C. Try the Delphi technique even though it may be somewhat more expensive than the method currently used
D. Hold off doing forecasts until the company can hire a statistical expert E. Discontinue forecasting altogether

Ans: C. Try the Delphi technique even though it may be somewhat more expensive than the method currently used