A survey asks the respondent to answer the following item. On a scale of 1-7 with 1 being good and 7 being bad, how do you rate the mayor’s performance? This is an example of a(n) ____.

a. explicit measure
b. quasi-explicit measure
c. implicit measure
d. bi-explicit measure

a. explicit measure

Communication & Mass Media

You might also like to view...

The introduction and conclusion should be developed as separate sections of the outline

Indicate whether the statement is true or false

Communication & Mass Media

When you believe that a worthwhile communicator should be able to handle every situation with complete confidence and skill, you are falling for the fallacy of

a. perfection. b. causation. c. approval. d. shoulds. e. overgeneralization.

Communication & Mass Media