Advertisers often try to use higher-order conditioning by
a. pairing images which evoke good feelings with pictures of their products.
b. sounding loud tones at key points in the advertisement.
c. reducing fear or anxiety as they repeatedly show the same commercial.
d. repeating the same slogan over and over again.
ANSWER: a
You might also like to view...
Traditional behaviorists like John Watson believed that __________ is the supreme force in development
A) environment B) heredity C) sexuality D) early experience
Regarding alcohol abuse, which of the following is FALSE?
a. Research shows that college students tend to underestimate how much their fellow students are drinking. b. People who drink to relieve bad feelings are at a greater risk of becoming alcoholics. c. Alcoholism is partly genetic and is based on the fact that some people have stronger cravings for alcohol after they drink. d. Alcohol is absorbed faster and metabolized more slowly by women's bodies.