Why do firms employ more than one persona to gather information about the target consumers?
A) Within a group, consumers usually exhibit similar tastes and preferences.
B) The distribution of income and wealth are more or less equal across different customer segments.
C) Although customers have uniques, essentially their basic needs and requirements are the same.
D) Any target market may have a range of consumers who vary along a number of key dimensions.
E) The firms want to provide consumers with a greater number of product choices.
D
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Cybil is insured under a key-person life insurance policy owned by Delta Corporation and then quits her job. Which of the following statements is NOT correct?
A) Cybil can convert the policy to an individual policy. B) Delta can surrender the policy for cash. C) Delta can keep the policy in force. D) Delta can assign the policy."
The closing entry for utilities expense would include:
A. a debit to Utilities Expense and a credit to Income Summary B. a debit to net income and a credit to Utilities Expense C. a debit to Utilities Expense and a credit to net income D. a debit to Income Summary and a credit to Utilities Expense