Which of the following would not be an effective technique for gaining audience attention in sales messages?
A) offering an exciting product benefit
B) encouraging people to place an order
C) offering a unique solution to a common problem
D) appealing to people's emotions
E) offering a piece of interesting news
Answer: B
Explanation: B) Effective attention-getting techniques might include offering an exciting product benefit, a piece of interesting news, an appeal to people's emotions or sense of financial value, or a unique solution to a common problem.
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a. true b. false
When you're writing a report, you can adapt to your intended audience by
A) avoiding the "you" attitude. B) using technical jargon. C) using a format consistent with all other communications. D) using an informal style and tone. E) being sensitive to the audience's needs.