Multibranding offers a way to establish different features that appeal to different customer segments, lock up more reseller shelf space, and capture a larger market share

Which of the following strategies do organizations leverage the most to achieve their brand

objectives through a differentiating functionality approach? A) perceived quality B) brand loyalty C) brand awareness D) brand associations

Which of the following is NOT a question related to marketing management and demand risk analysis?

A) Is the distribution channel appropriate? B) Is the product appropriate relative to the competitors? C) How much marketing management depth does the firm have? D) Who are the firm's target customers?