The attempt to have a viewpoint accepted at the exclusion of all others is ________

A) publicity
B) propaganda
C) public information
D) press agentry
E) public relations

Answer: B

Communication & Mass Media

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The purpose of most special presentations is

a. to celebrate. b. to create social unity. c. to build goodwill. d. to answer questions. e. to do any of the above.

Communication & Mass Media

Salancik and Pfeffer suggest that it is impossible to understand the basic determinants of attitudes or needs

Indicate whether this statement is true or false.

Communication & Mass Media