Briefly describe the Capability Maturity Model(CMM)
What will be an ideal response?
The Capability Maturity Model was developed by the Software Engineering Institute (SEI) at Carnegie Mellon University in response to the concerns of U.S. Department of Defense (DOD), specifically the United States Air Force, about the capabilities of software contractors. CMM is essentially a rating and auditing framework of standards. In this framework, an organization fits one of the five "maturity levels" and each level has a "focus":
Initial (or ad hoc). Focus: Individual Effort. At this level, the organization lacks a stable environment for developing products. The successes and failures depend on the capabilities of the people, not processes.
Repeatable. Focus: Project Management. At this level, processes are repeatable and the organization has adopted basic project management principles and practices to control costs and manage schedules.
Defined. Focus: Engineering Process. Processes are "defined" as standard procedures, tools, techniques, and so on. Through training programs, the standards are established across the organization to ensure that managers and staff alike have the required knowledge and training to fulfill the standards.
Managed. Focus: Product and Process Quality. By establishing precise measurement criteria, management has effective control of the development process, can improve the processes, and can tailor them to fit new technologies or specific projects.
Optimizing. Focus: Continuous Process Improvement. The organization as a whole is focused on continually improving the processes through both incremental and radical improvements.
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The hallmark of an optimal brand portfolio is ________
A) the ability of each brand to maximize equity in combination with all the other brands in it B) the ability of each brand to maximize its individual equity in isolation C) maximum brand overlap D) the eventual reduction of brand differentiation to create a unified brand appearance E) maximum internal competition within the firm
A straight draw compensation plan ties an individual's compensation directly to his sales performance
Indicate whether the statement is true or false