While looking for ideas on how to craft a user-friendly dishwasher, the designers of a dishwasher-manufacturing company spent 10 days observing people as they used their dishwashers in their homes
In this instance, the designers were conducting a(n) ________.
A) survey research
B) experimental research
C) quantitative marketing research
D) ethnographic research
E) causal research
D
You might also like to view...
Which of the following is NOT true for SIMPLE IRA plans?
A) Company matches dollar-for-dollar up to three percent of the employee's salary. B) Employee contribution limit is $10,000. C) Each employee should have received at least $16,000 in employee compensation for each of the past two years. D) Participants are vested immediately.
Which of the following was not provided as a guideline for developing subordinates?
A) Provide constructive feedback about effective and ineffective behavior. B) Provide opportunities to learn from experience. C) Ask specific questions to help the person analyze his or her performance. D) Provide detailed instructions on how to carry out each assignment.