Which of the following is NOT one of the concepting approaches described in the text?

a. Show the product
b. Comparison
c. Strategy adaptation
d. Testimonial/case history

c. Strategy adaptation

Communication & Mass Media

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If a preceding speaker has spoken on a topic that is closely related to yours, it may be wise to draw an analogy between the two speeches

Indicate whether the statement is true or false

Communication & Mass Media

What is of big concern for advertisers?

A. the economic status of media consumers B. the race of media consumers C. the health and wellness of media consumers D. the morality of media consumers

Communication & Mass Media