Which retail institution illustrates vertical integration?

An internal auditor assigned to audit a vendor's compliance with product quality standards is the brother of the vendor's controller. The auditor should:

a) accept the assignment, but avoid contact with the controller during fieldwork b) notify the chief audit executive of the potential conflict of interest c) accept the assignment, but disclose the relationship in the engagement final communication d) not worry about it, accept the assignment as this is not a significant conflict of interest as it is not in the controller's area e) notify the vendor of the potential conflict of interest

The _______ adds to the core product the least amount or number of services, programs, or systems that customers consider absolutely essential for doing business with any supplier

a. brand b. minimally augmented product c. augmented product d. potential product