Which font is easier to read for longer passages?

A) serif
B) sans serif
C) script
D) decorative

Answer: A

Communication & Mass Media

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The _________ theory suggests that media do not have powerful immediate effects, but rather produce profound effects over time

Fill in the blank with correct word

Communication & Mass Media

All of the following statements about the relationship between comparison level (CL), comparison level for alternatives (CLalt), and outcomes are true EXCEPT

A. if the outcome is greater than the CLalt, which is greater than the CL, the relationship will be viewed as being unsatisfying and stable B. if the outcome is greater than the CL, which is greater than the CLalt, the relationship will be viewed as being satisfying and stable C. if the CL is greater than the CLalt, which is greater than the outcome, the relationship will be viewed as being unsatisfying and unstable D. if the CL is greater than the outcome, which is greater than the CLalt, the relationship will be viewed as being unsatisfying and stable

Communication & Mass Media