A radio station asked listeners what their dream vacation was, and why they wanted to visit that place
At the end of the three-hour show, thetop three best answers were given airline tickets and an all-expense paid trip to the Bahamas for two adults. What is this kind of program called, and what is its purpose?
a. Radio promotion; to take advantage of prize giveaways' tendency to increase the number of listeners, and garner publicity for the industry.
b. Radio media tour; to get maximum airtime minutes at comparable advertising costs.
c. Radio news release; to conduct a three-hour show as listeners have short attention spans.
d. Radio announcement; to include soundbites from satisfied customers.
A
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What is the study of scents and smells and how people perceive and process information
about scents and smells? A) kinesics B) proxemics C) olfactics D) haptics
Martha presented a speech about the proper diet for energy and well-being. When discussing various foods that boost one's energy, she quoted Dr. Paula Jacobs, a medical researcher who had conducted numerous studies on the matter
Her use of Dr. Jacobs' statements constituted use of ____. A) personal testimony B) lay testimony C) expert testimony D) prestige testimony