The key to having a competitive advantage is the ability to imitate a competitor's strategy
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
The key to having a competitive advantage is the ability to sustain that advantage. A sustainable competitive advantage is one that cannot be copied by the competition.
Business
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Which of the following is a sales technique that focuses on making an immediate sale with little or no attempt to develop a relationship with the customer?
A) proactive marketing B) reactive marketing C) transactional selling D) relationship selling E) creative selling
Business
In a society, actions of people directed toward one another are governed by a set of social rules called:
A. norms. B. manifestoes. C. structures. D. scriptures. E. dialects.
Business