Marketing communications are used both before and after a consumer has purchased a product
Indicate whether the statement is true or false
TRUE
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Which of the following is false regarding the taxation of a sole proprietorship?
A. Sole proprietorships are subject to tax at both the business and individual level. B. All business deductions and losses carry straight through to the proprietor. C. Income of the business must be reported by the proprietor. D. The sole proprietorship only requires the filing of one return.
In which of the following situations would personal selling be the LEAST cost-effective choice?
A) a manufacturer selling a line of running shoes to a chain of department stores B) an automobile dealer selling luxury cars C) a real estate agent selling a home D) a chain of supermarkets selling convenience products E) a computer systems firm selling hardware and software to a large business