An advertising agency's research division sends researchers into homes with handheld video cameras to get pictures of how and why people use products. What method of research is this advertising agency implementing? Explain your answer
What will be an ideal response?
The advertising agency is implementing the observation method. Specifically, the personal observation method is being implemented. This method is used when consumers are watched to understand how they react to marketing activities.
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Subdivider Jonathan had a mortgage loan on his entire housing subdivision. When he sold a lot to a buyer, he was able to deliver title to that lot free of the mortgage lien by obtaining a partial release. What type of loan did the developer have?
A) Blanket mortgage B) Purchase money mortgage C) Package mortgage D) Open-end mortgage
A company with a strong position in a market will try to encourage routine response problem solving for consumers who have a need that can be met by the company's product
Indicate whether the statement is true or false