In an inductive outline, the most important information should be
a. placed at the beginning of the message.
b. placed anywhere in the message that seems most appropriate.
c. placed after giving adequate information to the receiver to mentally prepare for the main news.
d. introduced after a brief pleasantry.
C
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A ________ is especially effective in comparing related items, illustrating changes in data over time, and showing segments as a part of the whole.
a. table b. bar chart c. line chart d. pie chart
In the context of marketing planning, _____ provides the mechanisms for evaluating marketing results in light of the plan's objectives, and for correcting actions that do not help the organization reach those objectives within budget guidelines
a. implementation b. control c. environmental scanning d. marketing myopia