You regularly purchase cleaning supplies for your custodial staff, using the same vendor and ordering relatively consistent amounts of the same products with each purchase. This is an example of a ________ situation

A firm setting its promotion budget as whatever funds are left over after everything else that's considered a necessity is paid for is using the ______________ method.

A. Objective-and-task method B. Percent-of-sales method C. Desire and action method D. Comparative parity method E. All-you-can-afford method

A "right-brain" advertisement is:

A) oriented towards the logical, rational side of the brain B) oriented towards the emotional or feeling side of the brain C) used primarily for business-to-business advertisements D) used with pulsating distribution schedules