In a persuasive speech organized according to the motivated sequence, the conclusion is known as the __________.

A. attention step
B. action step
C. need step
D. satisfaction step

Answer: B

Communication & Mass Media

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Phrases such as "dry as a bone," "clear as a bell," "dark as night," and "smart as a whip" should be avoided in speeches because they are

A. abstract. B. connotative. C. similes. D. clichés. E. figurative.

Communication & Mass Media

Elena posts a status update on Facebook celebrating her new job, but she never mentions that she was fired from her previous position, fearing that her friends might think she's unreliable or even a thief. This is an example of

A. impression management B. asynchronous communication C. feedback D. overattribution

Communication & Mass Media