Which of the following is the process of evaluating and selecting the most viable market segment to enter?

Which of the following is the main focus of a sales driven organization?

A) Creating and delivering customer value. B) Maximizing the profit generated. C) Increasing market share and volumes. D) Converting the marketing efforts to profits.

Studies on how managers perceive poor performance by a subordinate find that they are

most likely to: A) attribute the cause to bad luck or random, unpredictable events B) attribute the cause to external factors such as insufficient resources C) attribute the cause to internal factors such as motivation or ability D) make an accurate assessment of the cause of poor performance