Which of the following is NOT an attention-getting device suggested in the text for use in an introduction?

A. story
B. striking quotation
C. humor
D. rhetorical question
E. hard evidence

Answer: E

Communication & Mass Media

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The literal or dictionary meaning of a word is its

a. connotation. b. denotation. c. regionalism. d. vernacular.

Communication & Mass Media

Which of the following is an example of a social text that could be studied by qualitative researchers?

a. The film American Beauty b. a transcript of a conversation between family members during dinner. c. music videos d. all of the above

Communication & Mass Media