Which of the following is a drawback of local marketing?
A) Local marketing increases manufacturing costs by reducing the economies of scale.
B) Local marketing requires specialization that is difficult to identify.
C) Local marketing is not profitable for most small firms.
D) Local marketing cannot accommodate the needs of modern buyers who are technology savvy.
E) Local marketing almost always results in brand dilution.
A
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In a ______ team, the expertise and knowledge in different organizational departments are brought together in the skills and knowledge of team members.
-cross functional -lateral -mastery -intra-departmental
Brand ambassadors are volunteers spreading a company's brand message, while brand evangelists are paid employees using potentially unethical marketing tactics to spread a company's brand message
Indicate whether the statement is true or false