Differentiate between the three types of franchises and provide examples of each type
What will be an ideal response?
There are three types of franchises. The first type is the manufacturer-sponsored retailer franchise system — for example, Ford and its network of independent franchised dealers. The second type is the manufacturer-sponsored wholesaler franchise system — Coca-Cola licenses bottlers (wholesalers) in various world markets that buy Coca-Cola syrup concentrate and then bottle and sell the finished product to retailers locally. The third type is the service-firm-sponsored retailer franchise system — for example, Burger King and its nearly 12,100 franchisee-operated restaurants around the world.
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Professor Everett Rogers predicted the unprecedented ________ of the Internet as a communications vehicle that spans cultures and geographies
A) unity B) chaos C) diffusion D) convergence
Which of the following techniques determine sales patterns?
A) regression analysis B) market-basket analysis C) neural networks D) cluster analysis