Marketing mix planning begins with ________
A) building an offering that brings value to target customers
B) finding a suitable promotion strategy for the product
C) setting a reasonable price for the product
D) selecting the right channel for distribution of the product
E) calculating the total costs involved in manufacturing the product
A
Business
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Which personal interviewing method utilizes help screens and courteous error messages?
A) in-home B) mall intercept C) computer-assisted personal interview (CAPI) D) e-mail
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Smart marketers always emphasize ________
A) Benefits, not prices B) Benefits, not features C) Features, not benefits D) All of the above E) None of the above
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