Burberry's global marketing strategy of offering "affordable luxury" to customers in the United States, with a value proposition of being more expensive than Coach and less expensive than Prada represents a focus on:
A) product.
B) price.
C) promotion.
D) position.
E) place.
B
Business
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What type of homeowners policy provides coverage for an older home that has a high replacement cost but is located in a neighborhood with low market values?
A) HO-2 B) HO-3 C) HO-5 D) HO-8
Business
All things being equal, nonprofit organizations normally prefer to deal with their target audiences directly and not use intermediaries because
a. response time is quicker b. new channel opportunities emerge c. offerings can be tailored to target segments d. it attracts more attention to the offering e. all of the above
Business