Benchmarking is the practice of comparing a company with other leading companies

Jones & Company, a major retail chain across the United States, offers a wide range of consumer goods such as clothing, furniture, home appliances, cosmetics, jewelry, and food. Jones & Company is best described as a ________

A) supermarket B) department store C) specialty store D) pop-up store E) category killer

When customers "leapfrog," they skip:

a. a generation of technology b. from one technology to another c. from one seller to another d. from a basic product line to a full-featured product line e. from one solution to another