What is a direct benefit of starting the PR process with research?
a. improving understanding of the situation
b. tracking the components of the campaign
c. ensuring that the audience receives the message
d. developing positive relationships with key publics
a. improving understanding of the situation
Communication & Mass Media
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Frederick Douglass's "What to the Slave is the Fourth of July?" Address is remembered as an example of a wildly inappropriate ceremonial speech because Douglass discussed a shameful aspect of American history, rather than celebrating shared values
Indicate whether the statement is true or false.
Communication & Mass Media
Which of these is NOT listed as a trait that advertising professionals possess?
a. works and plays well with others b. has a good sense of humor c. is a strong visual thinker d. These are all on the list.
Communication & Mass Media