Roberto copied an entire paragraph from a website and used it word for word in his class speech. To avoid being unethical, Roberto
a. must reword the pulled text.
b. should get prior approval from the author.
c. must cite his source of the material.
d. should get permission from his instructor.
Answer: c
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Why has customer service traditionally been kept separate from the public relations department at most companies?
A) Customer service is a complex specialty of its own. B) Public relations professionals are better trained in media relations. C) The two disciplines are too different to work together. D) It generates too many internal turf battles. E) It does not make sense; the two functions should be combined.
Predicted outcome value theory asserts that people assess the potential rewards of a
relationship based upon the possible costs to determine whether or not to invest in developing a relationship. Indicate whether the statement is true or false