Which type of advertising is usually employed when a new product enters a marketplace that is occupied by strong existing products?
a. competitive
b. pioneering
c. reminder
d. comparative
Ans: d. comparative
Business
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The ability to understand what someone is experiencing and to take action to assist in
resolving the situation is referred to as: a. sympathy. b. niceness. c. empathy. d. cantankerousness.
Business
What is the disadvantage of getting line managers to recruit for a firm?
A) They are not impartial in their recruitment choices. B) They have to take time out from their actual jobs. C) They are not competent enough to select recruits. D) They cause applicants to have a negative image of the firm.
Business