Which type of advertising is usually employed when a new product enters a marketplace that is occupied by strong existing products?

a. competitive
b. pioneering
c. reminder
d. comparative

Ans: d. comparative

Business

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The ability to understand what someone is experiencing and to take action to assist in

resolving the situation is referred to as: a. sympathy. b. niceness. c. empathy. d. cantankerousness.

Business

What is the disadvantage of getting line managers to recruit for a firm?

A) They are not impartial in their recruitment choices. B) They have to take time out from their actual jobs. C) They are not competent enough to select recruits. D) They cause applicants to have a negative image of the firm.

Business