An important variable respecification procedure involves the use of dummy variables

Which advertising has the advantages of being both timely and geographically flexible?

a. newspaper b. magazine c. television d. outdoor

Solar Confectionary develops a new candy bar and plans to sell each bar for $1

Solar predicts that 1 million candy bars will be sold in the first year if the new candy bar is produced and sold, and includes $1 million of incremental revenues in its capital budgeting analysis. A senior executive in the company believes that 1 million candy bars will be sold, but lowers the estimate of incremental revenue to $700,000. What would explain this change? A) a higher selling price for the new candy bars B) cannibalization of 300,000 of Solar Confectionary's other candy bars C) a lower discount rate D) excessive marketing costs to sell the 1 million candy bars