Publicity is evaluated by editors and TV news directors against criteria that determine its:

Jason, who is perceived to be a non-communicator, often faces anger from his manager, and is not given promotions or salary increases. His manager likely thinks Jason

a) is not capable of leading a team b) is not responsible. c) does not have the requisite knowledge about his job. d) cannot make any presentations.

Which of the following aspects of campaigning are relatively new and arrived as digital media technologies became more prevalent?

A. microtargeting B. analytics C. personalization D. all of these E. none of these