Advertising designed to look like editorial content in a magazine is known as ______.
A. church and state advertising
B. social advertising
C. native advertising
D. cooperative advertising
C. native advertising
Communication & Mass Media
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In brainstorming, it is useful to strive for the highest quality of ideas
Indicate whether the statement is true or false.
Communication & Mass Media
A speech introduction that begins with, "Did you know that a light bulb has been invented that will last ten times as long as the ones we use today, but the government won't let it be marketed to the public?" is employing a device known as
A) a reference to a historical event. B) a personal reference. C) a startling statement. D) an anecdote.
Communication & Mass Media