The profitability index is the ratio of payoff to investment of a proposed project

Which medium lets a retailer closely target the potential audience so as to minimize waste circulation?

a. daily newspaper b. direct mail c. radio d. shopper

The efficient frontier

A) is represented by the rightmost boundary of the feasible set of portfolios. B) represents the best attainable tradeoff between risk and return. C) includes all feasible sets of portfolios based on risk and return characteristics. D) provides the highest level of risk for the lowest level of return.