People are more willing to purchase or increase their insurance coverage when
A) economic conditions are favorable and incomes are lower.
B) economic conditions are favorable and incomes are higher.
C) economic conditions are weak and incomes are lower.
D) None of the above.
Answer: B
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Pizza Hearth is in the process of deciding on the mode of entry into countries of Eastern Europe. Which phrase of the international planning process is Pizza Hearth currently in?
A. developing the marketing plan B. implémentation and control C. defining market segment D. standardization of the marketing mix E. preliminary analysis
High levels of brand ________, or the extent to which consumers feel they are "in sync" with the Fox News brand and engagement in Fox News programs, often leads to greater recall of the ads Fox News runs
A) salience B) feelings C) judgments D) resonance E) imagery