An instrument that is payable to a specific payee or indorsed to a specific indorsee is called a bearer paper

Abigail checked out brands and prices of blue jeans at several stores. She was impulse shopping.

a. true b. false

Which approach is used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation?

A) brand extension B) co-branding C) flanker brand D) complementary brand