Once a company knows that a customer is no longer profitable, which of the folloiwng are appropriate options?
a. Collaborate to reduce costs of service
b. Raise prices
c. Fire the customer
d. Keep the status quo
e. All of the above
f. Only A, B, and C
f. only a, b, and c
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Which of the following statements regarding the creation of brand loyalty to create and maintain market power is false?
A) Brand loyalty efforts often focus on creating perceived, as opposed to real, differences among products. B) Brand loyalty can be enhanced by improving the level of service associated with a particular product. C) One study showed that, in the case of competing beers, brand loyalty has relatively little to do with price. D) Brand loyalty is determined primarily by real differences in competing products.
Increased uncertainty and pessimism about the future of the economy lead firms to desire less investment spending which shifts the aggregate-demand curve to the left
a. True b. False Indicate whether the statement is true or false