How has the Internet aided in the administration of customer relationship management (CRM)?
What will be an ideal response?
Customer relationship management involves systematically tracking consumers' preferences and behaviors over time in order to tailor the value proposition as closely as possible to each individual's unique wants and needs. The Internet has enabled companies to maintain a database of information to implement this marketing practice. The Internet allows a firm to personalize its messages and products to better meet the needs of each individual consumer.
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Which of the following sections of the statement of cash flows includes activities that affect current assets and current liabilities on the balance sheet? (Assume the indirect method is used.)
A) the investing activities section B) the financing activities section C) the operating activities section D) the non-cash investing and financing section
All of the following statements concerning gift-splitting are true except
A. The annual gift tax exclusion allows spouses who consent to split their gifts to transfer up to $28,000 to any one person during any calendar year without gift tax liability, if the gift qualifies as a present interest. B. To qualify for gift-splitting, a couple must be married at the time the gift is made to a third party. C. For gift tax purposes, a husband and wife must file a joint income tax return to qualify for the gift-splitting benefits. D. Both spouses must consent to the use of gift-splitting.