Define brand equity
What will be an ideal response?
Brand equity is the added value endowed to products and services. This value may be reflected in
how consumers think, feel, and act with respect to the brand, as well as the prices, market share, and profitability that the brand commands for the firm.
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Decision support systems refer(s) to:
A. computer software systems that allow users to see how outcomes vary when assumptions or data are altered. B. the network of remote servers used to store reusable data. C. systems that incorporate the decision rules used by people who are considered to have expertise in a certain area. D. the set of topics on which a human resource information system collects and maintains information. E. online training and development materials which employees can access at their own convenience from anywhere around the world.
According to Peter Golder and Gerald Tellis, a(n) ________ is the first to develop a working model of the product
A) developer B) creative pioneer C) market pioneer D) product pioneer E) inventor