A marketer who wants to be certain that an advertisement is in line with campaign objectives should be more concerned with copy testing an advertisement before it is aired than after it is aired

In an international trade contract involving one buyer and one seller, both parties may be exposed

to exchange rate risk if the contract is denominated in a third currency. Indicate whether the statement is true or false

On December 31 . 2014 and 2015, Williams Corporation had 100,000 shares of common stock and 50,000 shares of noncumulative and nonconvertible preferred stock issued and outstanding. Additional information: Stockholders' equity at 12/31/2015 ................... $4,500,000 Net income year ended 12/31/2015 ..................... 1,200,000 Dividends on preferred stock year ended 12/31/2015 ... 300,000

Market price per share of common stock at 12/31/2015 . 144 The price-earnings ratio on common stock at December 31 . 2015, was a. 10 to 1. b. 12 to 1. c. 14 to 1. d. 16 to 1.