Which of the following is true about defensive portfolio strategies?
A) They are more growth oriented than offensive portfolio strategies.
B) They aim to protect important strategic market positions.
C) They are most commonly implemented in attractive markets by businesses with a weak competitive position.
D) They are most commonly implemented in unattractive markets by businesses with a high competitive position index.
E) They aim to reduce short-run cash flow and profit performance, to promote growth in the long-run.
B
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In the traditional model of the marketing communication process, the marketer is the ________ and the consumer is the ________
A) receiver; sender B) receiver; sender and receiver C) sender; receiver D) sender and receiver; receiver
Which of the following is an example of competing on the basis of differentiation?
A) A firm manufactures its product with less raw material waste than its competitors do. B) A firm's products are introduced into the market faster than its competitors' products are. C) A firm's distribution network routinely delivers its product on time. D) A firm offers more reliable products than its competitors do. E) A firm advertises more than its competitors do.