Which component of a news release can consist of around 100 words?

a. Boilerplate
b. Lead
c. Headline
d. Dateline

A

Communication & Mass Media

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Questions which reveal nothing of the interviewer's biases, preferences, or expectations are

called A) neutral questions. B) open questions. C) closed questions. D) leading questions.

Communication & Mass Media

If some criteria seem more important than others, the decision-making team should

A) discard the criteria that are less important. B) flip a coin. C) prioritize the criteria and give heavier weighting to the more important criteria. D) start over and generate a new list of criteria in which each holds equal weight. E) none of the above

Communication & Mass Media