The three dimensions of service positioning are the nature of the service package, the degree of customization and the degree of customer contact

Which of the following is a characteristic of purchase panels (Table 4.3 in the text)?

A) household purchases recorded through electronic scanners in supermarkets B) households provide specific information regularly over an extended period of time; respondents asked to record specific behaviors as they occur C) verification of product movement by examining physical records or performing inventory analysis D) data banks on industrial establishment created through direct inquiries of companies, clipping services, and corporate reports

________ means that consumers are likely to remember good points made about a brand they favor and forget the good points made about competing brands

A) Selective retention B) Selective distortion C) Selective attention D) Restraint bias E) Subliminal perception