When assessing the impact of a recent advertising campaign aimed at encouraging college students to eat at least five fruits and vegetables a day, campaign designers found that students that while students’ had an attitude that eating more fruits and vegetables was good for a person, the strength of those attitudes was still relatively weak. Based on the finding, what could you likely predict in terms of students’ behavior?

a. Students will not consume any fruits and vegetables
b. Students will consume at least one more fruit or vegetable per day
c. It is too hard to predict because weak attitudes have less of an impact on behavior
d. Students will continue to like the campaign.

c. It is too hard to predict because weak attitudes have less of an impact on behavior